The Safer Australian Roads and Highways (SARAH) Group and the Traffic Management Association of Australia (TMAA) are today launching a bold new state road safety awareness campaign which aims to jolt young drivers out of distractive behaviours.

TMAA’s Zone In campaign tackles the problem head-on with a creative solution that takes an off-ramp from traditional road safety messaging. Targeted at young (mainly male) drivers, Zone In is designed to capture the attention of an easily distracted audience with an entertaining twist that taps into cultural cues.

Read more in our media release.