Our Charity of Choice

The Safer Australian Roads and Highways (SARAH) Group was established by Peter Frazer after his 23-year-old daughter Sarah was killed in a road crash on the Hume Highway in February 2012.

Sarah’s car had broken down on her way to University and she had pulled into the emergency breakdown lane while waiting for assistance. Tragically, the breakdown lane was not built to the 3 metre Australian standard and while the tow-truck driver was hooking up her car, a passing truck side-swiped the broken-down car killing both Sarah and the tow-truck driver instantly.

The SARAH Group was set up by Peter Frazer to ensure more lives are not lost through preventable and clearly foreseeable situations like the one that took Sarah’s life.

The Traffic Management Association of Australia (TMAA) is a proud and long-standing supporter of the  SARAH Group. We have been a Gold Sponsor of National Road Safety Week for several years now and are honored to support SARAH in its important mission to improve road safety for all users.

At TMAA, we strongly believe in the message that SARAH promotes - that everyone has the right to get home safely to their loved ones each and every day, without exception. Peter Frazer's powerful words resonate deeply with us. We are fully committed to working alongside SARAH and the broader industry to help make this vision a reality on Australian roads.

Through our sponsorship and participation in National Road Safety Week (NRSW) over the years, TMAA has been able to help raise critical awareness about key road safety issues. We look forward to continuing our strong partnership with SARAH into the future and driving positive change together. Road safety impacts us all, and we are proud to stand with SARAH in striving for safer roads and highways across the nation.

For more information on how to support the SARAH Group, please visit:

SARAH Group website